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№ 09 — GENERAL CONTRACTOR WEB
A Houston builder’s site that finally looks like the work.
THESIS
MWW Renovations has been building in Houston since at least 2011 — whole-home remodels, commercial build-outs, and custom homes on the client’s own lot. The work was excellent. The website was a Weebly page from the same era, and it was costing him jobs to competitors whose work he beats.
A homeowner picking a general contractor is deciding who gets a key to their house and a five-figure check. That decision runs on evidence, not adjectives — so the site is built to put real job photos, real neighborhoods, and a real phone number in front of that decision as fast as possible.
THE BUILD
Rather than one mockup to react to, the client saw three fully-built directions and chose. Ironwork shipped — industrial editorial, Archivo 800 and JetBrains Mono, full-bleed video hero, hairline grids. Blueprint (drafting precision, spec tables) stays intact in the repo as a live backup. Monograph was cut: warm, serif, image-led, and it read too soft for a builder.
Every palette, typeface, and type behaviour hangs off <html data-style> — weight, tracking, leading, and display ceiling included. The same display-xl utility renders as an 800-weight grotesque in one world and a condensed technical face in the other. No hardcoded hex exists outside those blocks.
Every number on the site is traceable to the client’s own published material. 2011 is the earliest Internet Archive capture, treated as a floor rather than a founding date. 120+ photos is 121 unique images counted after discarding Weebly’s duplicate renditions. 7 Houston areas are the neighborhoods named in his own gallery titles. Even the headline is derived from his 2011 tagline.
Eight client-supplied cities, each carrying a handful of real subdivisions — deliberately a handful. A wall of subdivision names is the doorway-page pattern search engines discount and humans read as stuffing. Each city is tagged build / remodel / addition / commercial, because acreage country and inside-the-Beltway are different businesses.
Split-flap board, odometer, gear schematic, and a rotating structural frame — ported from Forever Components (MIT) and re-pointed onto the design tokens so they inherit whichever world is active.
SCREENS
SIGNALS
STACK
WHAT IT PROVES
The unglamorous half of client work is provenance. Anyone can design a contractor site; the discipline is refusing to invent a founding date, a project count, or a service area — and shipping a repo where every claim has a source next to it.